Privacy Policy

At Base47 ("we," "us," or "our"), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our WordPress plugins and services.

1. Information We Collect

1.1 Information You Provide

We collect information that you voluntarily provide to us when you:

• Register for an account
• Purchase our products or services
• Subscribe to our newsletter
• Contact our support team
• Participate in surveys or promotions

This information may include:

• Name and email address
• Billing and payment information
• Company name and website URL
• Support inquiries and correspondence

1.2 Automatically Collected Information

When you visit our website or use our plugins, we automatically collect certain information, including:

• IP address and browser type
• Device information and operating system
• Pages visited and time spent on our site
• Referring website addresses
• Plugin usage statistics (anonymized)

1.3 License Activation Data

When you activate a Base47 license, we collect:

• License key and activation status
• Domain name where the plugin is installed
• Plugin version and WordPress version
• Activation and deactivation timestamps

2. How We Use Your Information

We use the collected information for the following purposes:

• Service Delivery: To provide, maintain, and improve our plugins and services
• License Management: To validate licenses and prevent unauthorized use
• Customer Support: To respond to your inquiries and provide technical assistance
• Payment Processing: To process transactions and send purchase confirmations
• Communication: To send updates, security alerts, and marketing communications (with your consent)
• Analytics: To understand how our products are used and improve user experience
• Legal Compliance: To comply with legal obligations and protect our rights

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

3.1 Service Providers

We work with trusted third-party service providers who assist us in operating our business:

• Payment Processors: PayPal, Stripe (for processing payments)
• Email Services: For sending transactional and marketing emails
• Analytics Tools: For understanding website and plugin usage
• Hosting Providers: For website and data hosting

These providers are contractually obligated to protect your data and use it only for the purposes we specify.

3.2 Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities.

3.3 Business Transfers

If Base47 is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• SSL/TLS encryption for data transmission
• Secure password hashing and storage
• Regular security audits and updates
• Access controls and authentication
• Encrypted database storage

However, no method of transmission over the Internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

5. Your Rights and Choices

5.1 Access and Correction

You have the right to access and update your personal information through your account dashboard or by contacting us.

5.2 Data Deletion

You can request deletion of your account and personal data by contacting our support team. Some information may be retained for legal or legitimate business purposes.

5.3 Marketing Communications

You can opt out of marketing emails by clicking the "unsubscribe" link in any marketing email or updating your preferences in your account settings.

5.4 Cookies

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

6. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services and support
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Maintain business records

License activation data is retained for the duration of your license plus 2 years for audit purposes.

7. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy.

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by:

• Posting the updated policy on our website
• Updating the "Last Updated" date
• Sending an email notification (for material changes)

Your continued use of our services after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

• Email: privacy@47-studio.com
• Support: Contact Support
• Website: https://47-studio.com/base47/

12. GDPR Compliance (EU Users)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):

• Right to Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your data ("right to be forgotten")
• Right to Restriction: Limit how we use your data
• Right to Data Portability: Receive your data in a structured format
• Right to Object: Object to certain data processing activities
• Right to Withdraw Consent: Withdraw consent at any time

To exercise these rights, please contact us at privacy@47-studio.com.

13. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to opt-out of the sale of personal information
• Right to request deletion of personal information
• Right to non-discrimination for exercising CCPA rights

Note: Base47 does not sell personal information.